Only fans would purchase a digipack as they would want a hard copy of the product instead of listening to it on iTunes or on spotify. Therefore, it was important for the digipack to interact with the target audienceand make it worth its price.
We liked this digipack as we thought that the colour scheme used links well with the theme of our music video of friendship and loss.
We really liked this template as it is very simple as we want our digipack to look like however, it looks was too plain.
Rihanna's 'Loud' digipack one of the main digipack which we find very inspirational as she keeps the colour scheme the same throughout. This is also shown in her poster.