Our video is based on real life issues, what young people really think about. It's a stage of life where your still finding yourself, at time your friends play a big influence in your lives. So we believe our video will be relatable to our audience. Our video is non linear adding enigma to our video, the audience will want to know why they all meet in the beginning.
Even though our video is about a life issue we feel as the song is upbeat and we will be filming in fascinating locations, it will never bore the audience. We will show emotions through our visuals, such as young people playing, groups of people skateboarding showing community, reflecting the mood of the song.
Unlike conventional dance videos where their are groups of people dancing. We have decided to have shots of groups of people wearing all black with white mask. To show the subliminal message of our video, that young people are marginalized and portrayed as bad in society and this is done through media, mainly in shows and music. We want the people to take off the mask and show that they have their own individual identify, not just what is given to them.
We feel this will make our video successful as most of the time there isn't really a voice for the youth.
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